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External Marketing Department with an Engineering Approach

Development and Marketing with guaranteed results

We build managed systems for NGOs, e-commerce, and events. We replace the chaos of contractors with a single point of responsibility: from clean code to end-to-end analytics and A/B testing.

Кейсы

Solutions that work
on business objectives

Challenge

End-to-end Analytics for NGOs and Implementation of a Bank Statement Parser

Solution

• Highload-архитектура Перевели хранение транзакций в HL-блоки. Результат: сайт держит любую нагрузку, отклик базы < 0.1 сек.

• Умный парсер выписок Система сама читает банковские реестры, отличает гранты от донатов и разносит их по статьям бюджета.

• Очереди RabbitMQ Гарантия сохранности транзакций. Даже если CRM «моргнет», платеж останется в очереди и дойдет позже.

Highload RabbitMQ Умный парсер Безопаность данных

01 Foundation

Foundation

End-to-end Analytics for NGOs and Implementation of a Bank Statement Parser

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Challenge

Live premieres + digital marketplace for UHNW investors

Solution

• Гибридная платформа Физические премьеры + онлайн-маркетплейс для глобальной видимости брендов.

• Кинематичные анимации GSAP анимации, многослойные видео-фоны, интерактивные переходы карточек.

• SEO + Конверсия Лаг-ориентированный UX для привлечения UHNW инвесторов, медиа партнеров для органического трафика.

GSAP 3 ScrollTrigger HTML5 Video Three.js/WebGL

02 Millionaire

Millionaire

Live premieres + digital marketplace for UHNW investors

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Challenge

Raised 10 million RUB (2x YoY growth) via viral design and AI

Solution

• Концепция «Живого дома» Сделали интерактивный фасад, где в каждом окне живет подопечный фонда. Это не «просьба о помощи», а игра.

• AI-Анимация Использовали нейросети чтобы оживить статичные фото животных. Они двигаются, моргают и смотрят на пользователя, создавая эмоциональный контакт.

• Виральность Бесплатный органический охват в соцсетях.

AI Generation Gamification Viral Design Frontend Animation

03 Nika Foundation

Nika Foundation

Raised 10 million RUB (2x YoY growth) via viral design and AI

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Challenge

How One Pop-up Doubled Conversion and Product Bundles Raised Average Order Value by 75%

Solution

• A/B тесты 6 лет непрерывных улучшений. Пример: внедрили окно «Продолжить покупки / Оформить» после добавления товара — конверсия в заказ выросла в 2 раза.

• Экономика сетов Продаем товары сетами. Мастеру выгоднее купить сразу много, а средний чек магазина вырос на 75%.

• Программа лояльности Сложная система цен: розница, мастер, салон, дилер. Плюс автоматические бонусы на День рождения и за объемы закупок.

A/B Testing Loyalty System Dynamic Pricing

04 BROWS

BROWS

How One Pop-up Doubled Conversion and Product Bundles Raised Average Order Value by 75%

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Challenge

Reducing anxiety through a user-friendly structure and accessible support

Solution

• Навигация Структура сайта повторяет путь реального пациента (диагностика → лечение → ремиссия).

• Поиск Умная система тегов по видам заболеваний и симптомам (ответ за 30 сек).

• Сервисы Встроенная запись на консультации и группы поддержки.

1С-Битрикс Умный поиск Mobile-First

05 SZH Portal

SZH Portal

Reducing anxiety through a user-friendly structure and accessible support

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Challenge

Gamification and real-time counter updates doubled engagement

Solution

• Web3 эстетика Темная тема, неон и кинематографичная анимация (GSAP). Каждый клик и скролл дает визуальный отклик, удерживая внимание.

• Эффект FOMO Счетчики голосов обновляются в реальном времени (WebSockets). Пользователи видят, как их фаворит догоняет конкурента, и зовут друзей голосовать.

• Честность Интеграция с MoonPay API. Голосование привязано к кошельку — накрутки ботами исключены.

GSAP Animation MoonPay API Web3 Highload

06 iCrypto Awards

iCrypto Awards

Gamification and real-time counter updates doubled engagement

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All cases

Стек компетенций

An engineering approach
to your growth

In a world of information noise, the winner is the one who works faster, looks more convincing, and doesn't break under pressure.

  1. Promo sites and visual storytelling

    The goal of this module is to capture attention and evoke emotion. We use modern web technologies and animation not for beauty's sake, but to guide the user hand-in-hand to the target action.

    Goal
    Product launches, special projects, WOW-effect
    Result (Benchmark)
    Case "Nik's Foundation": >10M in donations (x2 YoY)
    Creative frontend
    Smooth 60fps animation even on mobile
    Технологии
    WebGL Three.js GSAP Nuxt.js

  2. E-commerce stores and corporate websites

    Business classics. Reliable, fast, and user-friendly websites that search engines love. No unnecessary clutter here — only clean design and functionality. Platforms that are easy to administer.

    SEO Architecture
    Structure is planned before design
    Speed
    Green zone in Google PageSpeed
    UX/UI
    Intuitive catalog and simple cart
    Технологии
    1C-Bitrix (D7) PHP 8+ Composite

  3. Complex system development

    When off-the-shelf solutions are not enough. We design personal accounts, B2B portals, and platforms with millions of visits. Engineering work: architecture capable of withstanding peak loads.

    Fault tolerance
    99.9% uptime on "Black Friday"
    Synchronization
    Real-time data exchange
    Microservices
    Block isolation for security
    Технологии
    Next.js Strapi PostgreSQL RabbitMQ Docker

  4. Marketing and analytics

    A beautiful website is useless if no one knows about it. We approach advertising like engineers: no abstract reach, only numbers. We build sales funnels and calculate the cost of each client.

    End-to-end analytics
    Tracking every ruble from click to cash
    Context and targeting
    Budget management by ROI
    SEO strategy
    Focus on behavioral factors
    Технологии
    Yandex Direct Roistat Top Visor Yandex Metrica

  5. Technical development and support

    A website is a living organism. Instead of chaotic edits, we work according to a clear roadmap, improving metrics monthly. We learn about problems before you do.

    Strategy
    3-month update roadmap
    Reporting
    Transparent sales growth metrics
    Integrations
    Control over gateways, delivery, and 1C
    Технологии
    SLA Agile DevOps

Модель работы

Architecture of responsibility

Bustlers is not just a contractor, but an external technical director for marketing. We've created a model that frees you from micromanagement and unites all processes into a single loop.

01 / 04

Managing ideas and profit

We proactively find growth points, you evaluate the result.

Analysis
Working with hypotheses We don't wait for "what to do" tasks. We analyze the funnel, find customer leaks, and propose engineering solutions ourselves.
KPI
Focus on money While others report "hours worked," we focus on metrics that impact your net profit.
Control
Full autonomy You don't need to delve into technical nuances. You set a business goal — we find and implement the shortest path to it.
02 / 04

A unified cycle without conflicts

Design, code, and marketing work towards a single goal.

Team
In-house synergy Situations where a dev blames a marketer are eliminated. All specialists work in tandem towards a common KPI.
Process
Smart design We design visuals that aid SEO and write code that solves marketing problems. No "pretty but useless" solutions.
Result
No middlemen You get a turnkey product where every detail is fitted together for maximum conversion.
03 / 04

Deep niche expertise

Solutions that withstand millions of hits.

Highload
Global Events Experience building systems for global exhibitions. We know how to ensure flawless operation when thousands of people visit the site simultaneously.
Security
Transparency for NGOs Working with foundations has taught us to build maximally honest, secure payment processing and automated reporting systems.
Engineering
Data logic We design not "pictures," but architecture. Your transactions, databases, and integrations will work like Swiss clockwork.
04 / 04

How the work will proceed

And why it won't be like last time.

Stage 1
Technical audit and review We clean up the mess and "kludges" left by previous contractors. We rebuild the foundation from scratch if the old one is rotten.
Stage 2
Hypotheses and strategy We create a plan based on numbers, not fantasies. We identify growth points before writing the first line of code.
Stage 3
Seamless implementation Our design doesn't hinder SEO, and our code aids advertising. We launch products without breaking current processes.
Stage 4
Development and support We don't abandon the project after launch. We replace your marketing department, constantly improving conversion and implementing features.

Начать работу

Pre-project analysis and strategy.

We value reputation over the check. If we see risks, we say so immediately. You get an objective forecast and an estimate we are ready to be accountable for.

* We sign an NDA before accessing your data

Launch stages

  1. 01 / 04

    Express analysis

    We study your goals and current situation. We honestly say if we can't help.

  2. 02 / 04

    Meeting with an engineer

    30 minutes. We discuss business tasks without "fluff" or pushing unnecessary services.

  3. 03 / 04

    Plan and precise estimate

    You receive a fixed budget, deadlines, and a roadmap of work.

  4. 04 / 04

    Transparent start

    Team onboarding, reporting setup, and project kickoff.

Project

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